Croda recently rolled out products derived from superfoods—Hydroastivum P for powerful moisturization and anti-irritancy properties for hair and skin; and Crodasone P for protection against cuticle cracking caused by heat and styling damage.

Hydroastivum P and Crodasone P are both derived from the superfood Pisum sativum or “pea” that is popular for its high protein content, unique assortment of phyto-nutrients and antioxidant properties. In personal care applications, Pisum sativum provides a rich source of amino acids. Hydrosativum P and Crodasone P both contain high levels of glutamic acid, aspartic acid, arginine and lysine all of which have vital properties for hair and skin care.

Hydrolyzed proteins such as wheat and silk have been used to impart moisture and conditioning properties to the hair and skin for decades.

More than 40 years ago, Croda was the first to bring cosmetic grade proteins to the industry and has been at the forefront of biopolymer innovation ever since, said the company. Proteins adsorb readily onto the surface of skin and hair and are generally hygroscopic, meaning they attract water molecules from the air to act as humectants.

More info: www.croda.com